“The FLUX range is a home for my experimental wine projects, which have the freedom to come and go with each vintage.”

James Kellie’s wines, as we know from Harewood Estate, are hallmarks of restraint, purity of fruit and clean expressions of acidity, while his varietal choices are classics in the region. So when James was approached with some ‘diverse’ grape varieties, at least by the standards of Western Australia, he felt compelled to work with these parcels. “Theoretically, they fit the purpose of Harewood and the Great Southern, but they are quite outside the bounds of what we normally do. I wanted to work with them, but they needed their own platform,” explains James.

With these attractive wines you really can judge a book by its cover. What is in the bottle and what’s on the label are the intriguing result of an experimental process. In these wines there is more freedom, but an equal attention to detail, as we find in his other meticulously composed wines.

Flux by name, Flux by nature

The mystique of the wine’s production is encoded within the label itself. In what may be a world first for wine label design, the FLUX labels are created using a printing technology where each successive label is transformed by an algorithm that is loaded with vineyard and wine numerical data. This is a collection of unique numbers: date and time of harvest, tonnes harvested, GPS co-ordinates, volume of the wine, and much more.


2018 Harewood Estate Flux- VI Riesling

$210.00 for 6 bottles
for 6 bottles

2020 Harewood Estate Flux-VII White Blend

$420.00 for 12 bottles
for 12 bottles

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