Federico ‘Fred’ Cremasco had a passion about an ancient herbarium from 1946 as well as experimenting with extraction techniques to create essential oils and timeless fragrances.Fred opened his first laboratory in 2014 in an old unused pharmacy in the village of Polcenigo. Once he opened his laboratory, the harvested plants became infusions and trying something new he moved into the world of distillates and thus his study and research in the world of spirits began with Fred Jerbis.

The philosophy of Fred Jerbis is based on three points:
1. Simple in its complexity – the common characteristic of all their drinks is that they are balanced and easy to drink, while remaining rich in scents and hues. While their many ingredients implies a certain level of complexity, the end result is extremely simple and easy to drink.
2. Tradition in its innovation – to create these spirits, the Fred Jerbis team has drawn inspiration from a book of classic Italian liquorology from 1946 because they feel deeply bound to the tradition and culture of the past, while they are also convinced that without research and experimentation it is impossible to produce anything of quality.
3. Local in its globality – Fred Jerbis is profoundly bound to their territory because it is crucial to the creation of their products, but they seek to keep a wide and international approach, because as they are proud of their land, they want to spread its splendor and magic all around the world.